I currently run two newsletters on Beehiiv and I’m looking to elevate their overall visual quality so that every edition feels as thoughtfully designed as the writing itself. My goal is to strengthen the visual experience with cleaner typography, a more refined colour palette, and a structured layout that naturally guides readers from the headline through the content and toward the final call-to-action. The foundation of the design is already established, so this project is focused on refinement rather than a complete redesign. I’d like you to carefully improve what currently exists by enhancing the typography hierarchy, optimizing line spacing and white space, and fine-tuning colour accents so the overall look feels balanced, modern, and consistently aligned with the brand. The layout should feel intentional and easy to read across both desktop and mobile email clients. A light logo refresh is also part of the scope. I’m not looking for a completely new logo, but rather subtle improvements that make the existing mark feel more polished and adaptable. The updated logo should work seamlessly across light and dark backgrounds and remain clear and recognizable at multiple sizes within newsletters, documents, and presentations. Once the newsletter templates feel fully refined, I would like the same visual identity extended to my workspace in Gamma (presentation software). The goal is to create a consistent brand experience across presentations, shared documents, and other visual materials. This means applying the same typography system, colour palette, spacing rules, and visual tone used in the newsletters to Gamma’s theme settings. Ideally, you are comfortable working across Beehiiv template customization, design tools such as Figma or similar platforms for mockups and design exploration, and the theme customization tools available in Gamma. The process should include thoughtful design adjustments that ensure everything remains cohesive, professional, and easy to maintain moving forward. Deliverables • Updated Beehiiv templates for both newsletters, fully styled and ready for publishing • Refined logo assets delivered in SVG and PNG formats for flexible use • A concise style guide outlining typography scale, colour codes, spacing rules, and layout principles • A customized Gamma theme with the appropriate fonts, brand colours, header styling, and footer design applied Project Completion Criteria The project will be considered complete once the redesigned templates render consistently across major email clients, including desktop and mobile environments. The updated logo should export cleanly at multiple sizes without losing clarity or visual balance. Finally, the Gamma workspace should reflect the same design language so that presentations and documents automatically follow the established brand style without requiring manual formatting adjustments. The end result should be a cohesive and professional visual system where newsletters, presentations, and shared materials all feel like part of the same carefully designed brand experience.