Ethical Life Consultancy – Website Brief (1 Page) Overview Build a clean, minimalist WordPress website (EasyWP) for an Ethical Life Consultancy based on a 6-pillar framework. The site should feel calm, reflective, and trustworthy, with a focus on guiding users rather than selling. ________________________________________ Key Objective Help users: 1. Understand the 6-pillar framework 2. Build trust through content and testimonials 3. Submit a pre-consultation form for personalised guidance ________________________________________ Core Pages • Home • The 6 Pillars (Hub) • 6 Individual Pillar Pages • Process (How It Works) • Resources • Events • Testimonials • About • FAQ • Contact • Pre-Consultation Form • Legal pages ________________________________________ Homepage Structure (Important) Include these sections in order: 1. Hero o Clear headline + subheading o No aggressive CTA 2. Introduction o What this consultancy is (simple, inclusive) 3. What This Offers o Personalised guidance o Structured reflection via 6 pillars 4. Who This Is For o Individuals, families, professionals 5. 6 Pillars Overview o Grid with icons (each links to detail page) 6. Why It Matters o Importance of structured ethical living 7. Process Overview o Form → Review → Consultation → Guidance 8. Testimonials o Simple, credible quotes 9. Soft Prompts o Gentle guidance (no hard selling) ________________________________________ Key Features • WordPress (EasyWP) • Mobile responsive • Pre-consultation form (with email notification) • SSL secure form • CMS editable (no coding needed) • Basic SEO setup ________________________________________ Form Requirements • Simple, secure form • Email notification on submission • Include reassurance text: o Confidential o No obligation ________________________________________ Design Requirements • Style: Minimal, clean, soft colours • Tone: Calm, reflective, professional • Use: o Icons (especially for pillars) o Short sections (easy to read) Avoid: • Aggressive CTAs • Corporate/legal feel • Busy or overly animated design ________________________________________ Trust & Clarity (Important) Include: • Testimonials • FAQ section • Clear explanation of: o What users get o What happens after form submission ________________________________________ Deliverables • Fully functional WordPress site • All pages created and structured • Working form • Mobile-optimised design • Editable content via CMS • No dependency on developer (full access provided) ________________________________________ Important Notes • This is an informational site, not e-commerce • No booking or payment system required • Keep everything simple, intuitive, and easy to navigate