My current site needs a ground-up refresh so it can finally rank and convert the way it should. I want the layout modernised, the copy tightened, every feature running smoothly, and each page optimised for search engines. That means a new visual style that is fast on mobile, rewritten or re-structured content that speaks to visitors and Google alike, and functionality improvements such as cleaner navigation, faster load times, and any plug-ins or integrations that can automate routine tasks. On-page SEO (meta data, schema, internal linking, image optimisation) is essential, but I also expect technical fixes—sitemaps, robots.txt, Core Web Vitals—baked in from the start. If you can advise on backlink strategy or content clusters, even better; I’m happy to roll those recommendations into later phases. Deliverables I need to sign off on: • Fully redesigned responsive site published to my existing domain • Updated content loaded and formatted for readability and keywords • Verified speed and SEO scores that improve on the current baseline • Clear hand-off document detailing theme, plug-ins, and future maintenance steps Please share recent redesigns you’ve handled and the tools or platforms you prefer so I can gauge the best fit.