Project Title GA4 + Google Tag Manager Cleanup and Best-Practice Implementation for WooCommerce Ecommerce Site Project Overview Project requires an experienced Google Analytics 4 and Google Tag Manager specialist to audit, clean up, and rebuild our analytics and conversion tracking using modern best practices. Our website runs on WordPress + WooCommerce and sells live virtual training courses. We actively run Google Ads and Meta Ads, so accurate ecommerce tracking and attribution are critical. We will also be adding LinkedIn ads in the near future. Our current setup likely contains duplicate tracking, missing events, and unreliable attribution. We want a clean, documented implementation that we can trust long term. This project focuses on accuracy, reliability, documentation, and a complete handoff. Website & Tech Stack WordPress WooCommerce ecommerce Google Ads (active) Meta Ads (active) LinkedIn Ads (near future) GA4 installed Google Tag Manager partially implemented Consent banner present but may need changes Project Goals Audit current analytics and tracking Remove incorrect or duplicate tracking Implement a clean GTM-based tracking architecture Configure full WooCommerce ecommerce tracking in GA4 Ensure conversions flow correctly to Google Ads Implement consent mode and privacy best practices Build dashboards and provide full documentation Step 1 – Full Audit of Existing Setup Tasks Review GA4 property and data streams Review Google Tag Manager container(s) Audit WordPress tracking plugins Review WooCommerce ecommerce tracking Review Google Ads conversion tracking Review Meta Pixel implementation Review consent banner behavior Measurable Deliverables Written audit report (PDF or Doc) listing all issues and risks List of duplicate or conflicting tags/events List of missing or broken ecommerce events Diagram or written description of current tracking architecture Prioritized remediation plan Step 2 – Google Tag Manager Rebuild Tasks Move tracking to GTM as the primary tracking system Remove unnecessary tracking plugins where appropriate Create naming conventions and folder structure Implement version control workflow Measurable Deliverables New GTM container structure with organized folders and naming conventions List of removed or disabled tracking plugins List of all active tags, triggers, and variables GTM version history showing initial clean publish Step 3 – GA4 Ecommerce Implementation (Critical) Required Events view_item view_item_list (if applicable) add_to_cart remove_from_cart (if feasible) begin_checkout add_payment_info purchase refund tracking if feasible Data Requirements Course name as item name Course type or category Transaction ID Revenue, tax, shipping, coupon codes Item level tracking accuracy Measurable Deliverables Screenshots of GA4 DebugView showing each ecommerce event firing Successful test transactions completed Purchase value matches WooCommerce order totals Document listing all ecommerce events and parameters Step 4 – Conversion Tracking for Google Ads Tasks Link GA4 and Google Ads Import conversions correctly Configure primary vs secondary conversions Set up remarketing audiences Measurable Deliverables Google Ads shows purchase conversion receiving data Screenshot of conversion settings in Google Ads List of remarketing audiences created Documentation of conversion setup Step 5 – Checkout and Cross-Domain Tracking Tasks Test full checkout flow end-to-end Verify no session breaks during payment Implement cross-domain tracking if needed Measurable Deliverables Test purchase journey documented step-by-step Confirmation that session source persists through checkout Proof that conversions retain original traffic source Step 6 – Consent Mode and Privacy Compliance Tasks Configure Google Consent Mode v2 Ensure tags respect consent choices Validate behavior under different consent states Measurable Deliverables Consent mode configuration documentation Testing screenshots showing behavior with consent accepted and denied Confirmation that tags fire correctly based on consent Step 7 – Event Strategy for Business Insights Additional Tracking Requested Coupon code usage Add-to-cart abandonment behavior Lead form submissions Calendly bookings if feasible Recommended additional events Measurable Deliverables Event tracking map listing all custom events Screenshots of events appearing in GA4 realtime Documentation explaining purpose of each event Step 8 – Data Validation and QA Tasks Complete full testing of tracking Compare revenue vs WooCommerce reports Measurable Deliverables Test transaction log GA4 revenue vs WooCommerce revenue comparison Confirmation of no duplicate purchase events Step 9 – Dashboard and Reporting Tasks Create Looker Studio or GA4 reporting dashboard Dashboard Must Include Revenue by channel Conversion rate by channel Marketing funnel from product view to purchase Top selling courses Monthly performance overview Measurable Deliverables Shareable dashboard link Screenshot of dashboard pages Short written guide explaining how to use the dashboard Step 10 – Documentation and Handoff Required Deliverables Event tracking map GTM container export Written explanation of tracking architecture Instructions for basic maintenance All assets owned by our accounts Measurable Deliverables Final documentation package GTM container export file Confirmation all accounts are owned by client Required Experience Strong GA4 and GTM expertise WooCommerce ecommerce tracking experience Google Ads conversion tracking experience Consent Mode experience Clear written communication in English To Apply Please Include Examples of similar GA4 or GTM ecommerce projects Your audit and testing approach Estimated timeline Fixed price or hourly estimate Confirmation that documentation and handoff are included Project Success Criteria Clean GA4 property with accurate ecommerce data Reliable Google Ads conversion tracking Reliable Facebook Ads conversion tracking Reliable LinkedIn Ads conversion tracking No duplicate or inflated events Clear documentation and reporting dashboard provided