I run a startup (CITTA – My Mental Health Project Pty Ltd) providing trauma-informed telehealth services across Australia. Our current website is www.ndis-citta.au We need to convert it into a high-converting lead generation funnel integrated with our CRM (Iinsight). Key Requirement is Our service supports multiple payment pathways, including: NDIS Private Pay WorkCover TAC (VIC) DVA Private Health Insurance Employer / EAP The website must Capture and identify the user’s funding/payment type Route them through an appropriate intake flow Pass this data into the CRM (Iinsight) and our email needs to get notified and the user should receive a confirmation email with some information including an explainer video. Scope: Redesign homepage into a conversion-focused landing page Integrate Iinsight intake form link Set up: Google Analytics (GA4) Meta Pixel Google Ads tracking Basic SEO optimisation Create 1–2 landing pages for different user types (e.g. NDIS vs Private) Build thank-you page Improve CTA placement and user journey we are Looking for Someone experienced in: Lead generation funnels Conversion optimisation CRM integration Multi-path user journeys Analytics & tracking Timeline: 2–4 weeks Please share: Similar funnel-based websites you’ve built Experience with CRM + tracking How you design multi-path funnels Note We are building the growth engine of a start-up, so we’re looking for someone who understands both conversion and system design.