Our aviation group operates out of the UK, the US, and Finland, and I’m ready to give our digital presence the same level of precision we apply in the cockpit. The objective is clear: build a modern, clean, and professional website that increases customer engagement while underscoring our unwavering emphasis on safety and operational excellence. Core focus • Credibility and brand consistency—visuals, tone, and copy must instantly convey trust to students booking pilot training, executives arranging charter flights, and partners vetting our credentials. • Speed—Core Web Vitals scores need to stay in the green so prospective clients in any region enjoy a seamless experience. • Engagement—an interactive booking system, live-chat support, and a constantly refreshed stream of customer testimonials will keep visitors in conversation with us rather than bouncing to competitors. Key sections We already know that “About Us,” “Services,” and “Testimonials” drive the most conversions for our market, so these pages must be easy for my internal team to edit, ideally through a lightweight CMS interface. Essential deliverables – Fully responsive site (mobile, tablet, desktop) with a modern UI aligned to brand guidelines – Custom “About Us,” “Services,” and “Testimonials” templates connected to a CMS for quick updates – Interactive booking system integrated via API to our existing scheduling software – Real-time live-chat widget installed, branded, and tested – On-page SEO best practices: clean HTML5, structured data, rapid load times, and search-friendly URLs – Deployment, analytics hookup (Google Analytics 4), and concise handover documentation Acceptance criteria 1. GTmetrix or PageSpeed Insights scores of A / 90+ on key pages. 2. Booking flow tested end-to-end on Chrome, Safari, and Edge (desktop + mobile). 3. Live chat notifications successfully routed to our help desk in under five seconds. 4. All copy editable without touching code. If you have a track record with aviation or other highly regulated industries, even better. Let me know which stack—WordPress, Webflow, React/Next.js, or another performant framework—you’d recommend and why. I look forward to seeing how you’ll turn our brief into a trustworthy, high-performance customer magnet.