Build website: Scope of Work Website Design & Development – WordPress (Elementor Pro) 1. Project Overview The purpose of this project is to design and develop a high-performance, SEO-optimised WordPress website for our business. The website must be lightweight, fast-loading, scalable, and structured to support strong organic search performance across multiple service and location-based pages. The website will be built using WordPress CMS with Elementor Pro as the primary page builder. 2. Platform & Technology Requirements CMS: WordPress (latest stable version) Page Builder: Elementor Pro Theme: Lightweight, performance-focused theme (e.g. Hello Elementor or equivalent) Responsive Design: Fully responsive across desktop, tablet, and mobile Browser Compatibility: Chrome, Safari, Edge, Firefox (latest versions) 3. Hosting & Server Environment The website will be developed directly on our server Hosting will be fully provided by us The developer will be granted the necessary temporary access (server, WordPress admin, or staging environment as required) The developer is responsible for: Working within the provided hosting environment Ensuring compatibility with our server configuration Not making unauthorised changes to server-level settings without approval 4. Website Structure & Pages Total number of pages: Approximately 50–60 pages Includes: Core pages Service pages Location-based pages Supporting SEO pages 5. Page Content Requirements For each page: 1,500 – 2,500 words per page Includes: Main content Testimonials Reviews Samples of work Photos Case studies All content and assets will be supplied by us, including specific layout instructions. 6. Performance & Speed Optimisation Lightweight build Optimised Elementor usage Image optimisation & lazy loading Minimal plugins Core Web Vitals best practices 7. SEO (On-Page Optimisation) SEO-friendly URLs Proper heading structure Meta tags Image alt text Internal linking Schema XML sitemap Robots.txt 8. Plugins & Integrations Rank Math SEO Performance / caching plugin Security plugin Image optimisation plugin Backup plugin All plugins must be installed, configured, and tested. 9. Analytics & Tracking Setup Google Search Console connection Google Analytics (GA4) connection Verification of data tracking Access credentials will be provided by us. 10. Backlinks & SEO Structure Correct placement of supplied internal and external backlinks 11. Design & UX Requirements Clean, professional design Consistent branding Clear CTAs Logical long-form content flow 12. Content & Assets Supplied by Client We will supply: Content Images Testimonials & reviews Case studies Backlinks Layout instructions 13. Testing & Quality Assurance Page, link, and form testing Responsive testing Plugin verification Cross-browser checks 14. Project Timeline Completion timeframe: 10–14 calendar days Timeline assumes timely delivery of all content and approvals 15. Handover & Completion Fully functional website Editable Elementor layouts Admin access Confirmation of SEO and analytics setup etc...