I’m refreshing my site and need a copywriter who can shape a warm, casual-toned homepage that speaks to visitors in plain language, sparks curiosity, and guides them naturally toward our main call-to-action. The job is focused solely on the homepage for now, but if we click I may extend the work to About Us or Product pages later. Here’s what I’m after: • A headline and sub-headline that grab attention without sounding salesy. • Succinct body copy that tells people who we are, the problem we solve, and why they should keep exploring. • One clear CTA section, written in the same relaxed voice, that motivates sign-ups or enquiries. I’ll provide our brand guidelines, a few competitor links, and rough bullet points; you’ll turn that into polished website content ready to drop straight into the design mock-up. Please share a quick sample of previous homepage copy you’ve written that shows a conversational style.