I run a growing kids’ education and DIY learning brand on Instagram and I’m ready to level up our presence with a structured 30-day content calendar. The core objective is clear: every post, Reel and Story you plot should work together to increase brand awareness while staying true to our playful, hands-on learning vibe. Here’s what I need from you: • A full 30-day schedule covering Feed posts, Reels and Stories, arranged in a simple master calendar (Google Sheets or Notion is fine). • Fresh content ideas tailored to our niche—think STEM-inspired crafts, quick “try-this-at-home” experiments and behind-the-scenes peeks at our creative process. • Scroll-stopping captions with strong calls-to-action aimed at sparking comments, saves and shares. • Hashtag sets for each post that balance broad discovery tags with targeted micro-niche tags. • Reel and Story prompts, including suggested hooks, on-screen text and music trends. • Posting-frequency guidance so I know exactly when and how often to publish to maximise reach. Acceptance criteria 1. Calendar delivers 30 unique post ideas with captions and hashtags ready to copy-paste. 2. At least eight Reels concepts and eight Story sequences are included. 3. All content aligns with our brand voice—fun, encouraging and exploration-minded—while meeting the overall goal of boosting brand awareness. If this sounds like your kind of project, let’s make it happen!