Project Description (Refined & Platform-Ready) I run a non-CMS Laravel website that has never gone through a proper SEO foundation phase. I’m looking for a single, clearly scoped engagement that leaves the site fully crawlable, indexable, and technically sound, with a clean and well-structured on-page setup for all priority pages. This is a one-time project only — no monthly retainers, no ongoing link-building, and no long-term commitments. ⸻ Scope of Work 1️⃣ Technical SEO Foundation (Implementation Required) Set up the site so search engines can crawl and index it efficiently, without technical friction. This includes: • Robots.txt review and optimization • XML sitemap generation and validation • Canonical tag implementation • Crawl budget and indexability checks • Ensuring all critical URLs are reachable by search engines ⸻ 2️⃣ On-Page SEO Implementation (Not Audit-Only) Hands-on optimization of existing pages — execution is required, not just recommendations. This includes: • Implementing optimized title tags and meta descriptions • Refining keyword placement within existing content (no new copywriting) • Cleaning and correcting H1–H3 hierarchy so each page clearly signals its topic and intent ⸻ 3️⃣ Internal Linking Optimization • Create logical, SEO-friendly internal links between priority pages • Improve topical relevance and help search engine bots discover content more efficiently ⸻ 4️⃣ Content Structure & Markup Adjustments • Minor layout or markup adjustments where needed • Improve clarity, hierarchy, and readability • No new content creation required ⸻ Deliverables 1. Pre- and post-implementation technical audit summaries, including crawl and indexation status 2. Updated Blade templates or code snippets reflecting all meta, heading, and structural changes 3. A concise change log explaining each update so the dev team can maintain it going forward ⸻ Completion Criteria The project is considered complete once: • All agreed fixes are implemented • XML sitemap is submitted and validated in Google Search Console • Priority pages are confirmed as crawlable and indexable without errors ⸻ Ideal Freelancer • Strong Laravel (non-CMS) experience • Comfortable executing code-level SEO fixes • Able to handle both technical audits and hands-on implementation • Clear communicator who documents changes properly If you meet these requirements, I’m ready to get started immediately.