My website’s homepage needs fresh, persuasive copy that actively guides visitors toward our primary call-to-action and captures new leads. I’ll provide brand guidelines, a brief on our target audience, and the current page structure; what I need from you is a complete rewrite that: • Opens with a compelling, benefit-oriented headline and sub-headline • Presents our value proposition succinctly, in a voice consistent with our brand personality • Seamlessly weaves in strategic keywords for on-page SEO without sounding forced • Includes clear sections for social proof or trust signals (testimonials, stats, or awards) • Finishes with an irresistible CTA that encourages form submissions or direct contact You’re free to suggest minor structural tweaks if they help conversion, but the final deliverable should remain within the existing design’s word-count limits (approx. 350–450 words). I’ll review the first draft for tone and accuracy, request up to two rounds of revisions if needed, and sign off once the copy is polished, lead-focused, and ready to drop straight into the page builder.