My home-services company relies on a steady stream of qualified enquiries, and I’m ready to scale that flow through Google Ads. The sole objective is lead generation; every campaign decision, keyword, and creative variation should point toward phone calls or form submissions from homeowners who need our services. I’ll provide past account access and insight into our best-performing service lines. You’ll take it from there—building or restructuring campaigns for both Google Search and the Google Display Network, writing compelling ad copy, refining audience and location targeting, and installing or improving conversion tracking so we can see exactly which clicks turn into booked jobs. Core deliverables: • Campaign architecture or rebuild for Search and Display • Keyword and negative-keyword strategy tied to lead intent • Eye-catching responsive display assets (static or HTML5) • Conversion tracking setup (Google Tag Manager / GA4) with clear lead events • Weekly performance reports with optimisation actions and next steps I expect ongoing bid adjustments, A/B testing, and budget pacing to keep cost-per-lead on target. Familiarity with Google Ads Editor, Search Terms reports, and audience expansion tools will be valuable. If you have a proven record of squeezing more leads out of modest budgets in the home-services space, let’s get started.