I’m building a new business website in WordPress with a single, uncompromising goal: turning visitors into qualified prospects. Every page should guide the user toward making contact, so the site must center on well-placed, easy-to-use contact forms. Clean layout, fast loading times, and mobile responsiveness are all must-haves because I want nothing standing between a prospect and a completed form. Here’s what I expect as the finished deliverable: • A fully-functional WordPress site (theme of your choice or lightweight custom build) installed on my hosting. • Contact forms integrated site-wide—ideally powered by something reliable like Gravity Forms, WPForms, or native blocks—complete with spam protection and email notifications I can edit myself. • Clear, on-brand sections for services, trust signals, and a prominent above-the-fold lead capture area. • Basic on-page SEO and performance optimizations so the site passes Core Web Vitals out of the box. • An admin walkthrough so I can update copy, swap images, and create landing pages without touching code. If you usually pair forms with call-to-action buttons or live chat, note that I might add those later, so structuring the theme for easy expansion is a plus. The project is ready to start as soon as we settle on the theme and sitemap. Once the build is approved on a staging URL, you’ll migrate it to my production domain.