I am looking for an experienced Meta Ads (Facebook) tracking specialist to perform a complete technical setup of the Facebook Pixel and Conversions API (CAPI) for my platform, zapcommerce.ai. The main goal is to ensure that Meta accurately tracks all user actions to optimize my conversion campaigns and improve ROAS. The setup needs to cover the main homepage, our dedicated landing page for professionals (zapcommerce.ai/profissional-liberal), and most importantly, the registration flow. Our primary conversion goal is the "Free Trial" sign-up, which does not require a credit card. Key Responsibilities: Full installation and configuration of the Meta Pixel and Conversions API (CAPI) to ensure data accuracy. Setup of standard events: PageView, ViewContent, Lead, and CompleteRegistration. Custom event tracking for the registration funnel to identify users who start the sign-up process vs. those who complete it. Domain verification and Aggregated Event Measurement configuration. Thorough testing using Facebook Event Manager and Pixel Helper to ensure all triggers are firing correctly. Requirements: Proven experience with Meta Business Suite and technical tracking. Proficiency in Google Tag Manager (GTM) is a plus. Previous experience with SaaS platforms or subscription-based funnels. Ability to provide a brief report or walkthrough of the events configured. I will provide temporary access to my Meta Business Account for the duration of the project. Please include your previous experience with similar setups and your estimated timeline for completion in your proposal.