I need a fresh logo that pairs a modern, clean typeface with a literal icon that clearly reflects the brand’s purpose. The text should feel contemporary—think uncluttered lines and balanced spacing—while the icon sits alongside it as an unmistakable, easily recognisable symbol rather than an abstract shape. Please develop a handful of concepts, refine the strongest direction through feedback rounds, and supply the final artwork in layered, scalable formats (AI, SVG, PDF, plus PNG/JPEG for web). Colour and black-and-white versions are both required so the mark works across print and digital touch-points. If you have questions about the brand story or target audience, let me know and I’ll provide further context before you begin sketching.