My t-shirt e-commerce site feels dated and cluttered, so I’m ready for a full visual refresh built around a clean, modern aesthetic. The top priority is improving the overall user experience: faster product discovery, intuitive navigation, and a checkout flow that feels effortless on both mobile and desktop. Scope of work • Home page – a striking hero section that instantly showcases new drops and promotions, plus streamlined category access. • Product pages – bolder imagery, clear sizing information, easy-to-scan details, and upsell touchpoints without noise. • Checkout page – simplified, distraction-free layout that reduces abandoned carts. I expect high-fidelity designs in Figma, Sketch, or Adobe XD (your choice) and clickable prototypes so I can test the flow before development. Responsive breakpoints for desktop, tablet, and mobile are essential. If you’re comfortable supplying a light design-system file (colors, typography, components), that’s a bonus and will speed up hand-off to my dev team. Please share a couple of recent fashion or e-commerce UI projects in a modern style. Once we align on the creative direction, we’ll move quickly—looking forward to seeing how you can elevate the brand experience and turn visitors into loyal customers.