My local-service website needs a full, professional tune-up so it can compete more convincingly in Google’s local results, then stay there through steady month-to-month optimisation. The work starts with an audit that pinpoints every weak spot holding the site back. From there I want three kinds of updates put in place right away: fresh or expanded content where gaps exist, design adjustments that modernise the look and feel, and functionality fixes that remove friction for visitors or search-engine crawlers. Once that foundation is solid, the assignment shifts into a rolling local-SEO campaign focused primarily on Google—tracking rankings, refining keywords, building quality signals, and reporting progress in plain language each month. Deliverables • Comprehensive site audit with prioritised action list • Content updates, design enhancements, and functionality improvements completed • Local SEO strategy tailored to Google’s ranking factors • Ongoing monthly optimisation and transparent performance reports If this matches your expertise, outline your approach and typical toolset so we can get started.