The "Insider Advantage" Strategy 1. Executive Summary The goal of this project is to evolve patricklaw.com from a traditional legal site into an Intelligence-Driven Authority Hub. The redesign centers on the unique background of Craig M. Patrick, who spent a decade as a defense partner for major auto manufacturers before dedicating the last 16+ years to consumer advocacy. This dual-perspective expertise provides a "Mastered Advantage" that allows the firm to anticipate manufacturer tactics and secure elite results for clients nationwide. 2. Strategic Narrative & Brand Positioning The site will pivot away from generic legal branding toward a narrative of "Equipped Expertise." The Foundation: Highlighting a decade spent defending titans like Ford Motor Company, General Motors, Chrysler, and major RV manufacturers. The Mastery: Showcasing a mastery of defense-side playbooks gained through handling over 1,000 defense claims. The Advocate: Positioning the firm's subsequent 16 years of exclusive plaintiff representation and 5,000+ settlements as the ultimate application of that insider knowledge. 3. Core Objectives Establish National Prestige: Clearly communicate the firm's ability to handle complex litigation in Texas, California, and Virginia as well as claims nationwide depending on manufacturer. Demonstrate Leadership: Highlight Craig Patrick’s court-appointed roles as Lead or Co-Lead Counsel in high-profile Texas MDLs involving Ford, Volkswagen, and Chrysler. Conversion via Trust: Use high-impact social proof, including over 20 cases tried to verdict and a successful appeal argued before the Texas Supreme Court. We also have over 700 authentic client testimonials collected since 2015. 4. Key Functional Requirements The "Lemon Checker" Intake: A streamlined, 30-second mobile-optimized intake form that acts as the primary conversion point. Manufacturer Intelligence Hub: A structured content section detailing major vehicle brands and our ability to pursue each manufacturer differently leveraging the firm's experience. Professional Credentials Included on Bio Page: A dedicated space for academic and professional honors, including Baylor Law Review and Phi Beta Kappa. ADA & Performance Optimization: Ensuring 2026-standard accessibility and ultra-fast load times for mobile users. WE MUST PRESERVE THE EXISTING SEO FROM THE ORIGINAL SITE. TAGS, META DESCRIPTIONS, 301 REQUESTS, SITE MAP, ECT. MUST ALL BE DONE WITH PERFECT EXECUTION. 5. Target Audience The Informed Consumer: Vehicle and RV owners seeking an attorney who has the technical resources to go toe-to-toe with multi-billion dollar corporations. ALL Consumers.