I have a Shopify store that is already in basic form, but the pages still look and read like a draft. My goal is crystal-clear: sell physical products, one hero, presented in a focused single-product view. Here’s where I need your expertise: refine the overall layout, tighten the formatting, and craft persuasive copy so every section—from the home hero through the checkout—guides visitors smoothly toward a purchase. I’m happy with my current theme, but I’ll rely on you to adjust it in the Theme Editor (or with Liquid and CSS when necessary) so the design supports a clean single-product focus. Specific deliverables • Home page refresh: compelling hero banner, concise value proposition, clear call-to-action • Single-product template: image placement, feature highlights, upsell blocks, trust badges, and snappy copy that converts • Navigation & footer: streamlined menus, policy links, and brand voice consistency • Style tidy-up: spacing, typography hierarchy, color accents, mobile responsiveness • Final walkthrough: test purchase flow, check speed and SEO meta basics I’ll provide existing copy, images, and brand guidelines; you polish or rewrite where needed. Once you finish, everything should be ready for me to hit “publish” without second-guessing layout or wording. Let’s make this store conversion-ready.