I’m preparing to launch a direct-to-consumer men’s nightwear label aimed at urban India and need a Shopify specialist to turn the brand vision into a high-performing storefront. The job goes well beyond dropping in a theme—I want the store to feel tailored, load fast on mobile, and guide shoppers smoothly from discovery to checkout. Here’s what must be in place before we go live: • Custom product pages that let me spotlight fabric, sizing, and style details in a clean, modular layout built with Liquid and Online Store 2.0 sections. • Advanced filtering so shoppers can slice the catalog by size, fabric, and price without leaving the collection page. • A loyalty program baked into the theme (using Smile.io, Rise.ai, or a comparable app) and styled to match the brand. • Paytm and Razorpay payment gateways fully configured, tested, and displaying the right trust badges for the Indian market. Visual direction is modern and minimalist: generous white space, crisp typography, muted colour palette, and subtle micro-interactions. The brand kit and reference sites are ready; I’ll hand those over along with product photography and copy. Acceptance criteria 1. Pages pass Shopify’s Speed Score benchmark for mobile. 2. All core flows—browse, filter, add to cart, apply loyalty points, and pay via Paytm/Razorpay—complete without errors. 3. Theme settings documented so my team can update imagery and content post-launch. 4. Storefront validated for GA4 and Meta pixel tracking. If you live and breathe Shopify and can deliver pixel-perfect work that converts, let’s talk timeline and milestones.