Website Redesign for ULUK.AI – Modernizing an AI Consultancy & Coaching Brand 1. Project Context ULUK.AI is an AI training and consultancy firm. We bridge the gap between complex AI theory and practical business application. We are looking for a top-tier web designer to overhaul our current digital presence into a high-converting, premium platform that reflects our mission: Making AI Accessible, Actionable, and Impactful. 2. The "Emergent Outline" for Redesign The new site must move away from standard templates and adopt a "Thought Leader" aesthetic. Brand Identity: Sophisticated, Wise, Minimalist. Color Palette: Deep Charcoals/Onyx, accented with "Digital Gold" (representing wisdom) or "Electric Blue" (representing tech). Core Objective: High-intent lead generation for Data Science Coaching and SMB AI Audits. 3. Landing Page Structure (The "Engine") We require a modular, long-form landing page designed to convert high-ticket leads. Key sections include: Hero 2.0: A bold value proposition: "Bridging the Gap Between Theoretical AI and Profitable Application." High-quality motion graphics or a clean Lottie animation of a stylized owl/geometric eye. The "Gap" Section: Identifying the pain point (The "Noise" of AI jargon vs. "Actionable" growth). Core Offer Pillars: 1. AI Coaching: For professionals transitioning into Data Science. 2. AI Ignition Audit: For SMBs needing a roadmap. 3. Corporate Training: For enterprise upskilling. Proof Points: Logos of past clients, student success "Counter" (e.g., 500+ Professionals Upskilled), and video testimonials. The Lead Magnet (The Hook): A dedicated section for a free "AI Readiness Scorecard" or "Data Science Career Roadmap" to capture emails. 4. Technical Requirements Speed & Core Web Vitals: Must score 90+ on mobile/desktop. CMS: [Specify: e.g., Webflow, Framer, or WordPress]. Framer/Webflow preferred for high-end animations. Lead Capture: Integration with CRM (HubSpot/GoHighLevel) and Calendly for direct booking. SEO Ready: Proper H1-H3 hierarchy, schema markup for "Course" and "Service" pages. 5. Deliverables Full UI/UX Design (Figma) including mobile responsiveness. Custom icons/graphics representing "Wisdom meets AI." Copywriting refinement (or working with our existing copy). Deployment and testing. 6. Application Requirements When applying, please provide: Portfolio: Specifically links to AI, SaaS, or high-ticket Coaching websites you have built. Timeline: Estimated weeks to go from Figma to Live.