I steward several fast-growing brands with sizeable monthly ad budgets and need a performance-minded partner to take over day-to-day campaign management across Facebook Ads and Google Ads. The immediate mandate is crystal clear: use Google Ads (Search, Display, YouTube) to drive sales profitably while also pushing Facebook campaigns to stronger ROAS and lower CPA. What the work looks like • Audit current accounts, then build or restructure campaigns to match a full-funnel strategy. • Implement rock-solid conversion tracking and server-side events so every sale is attributed accurately. • Design and iterate A/B tests on creatives, audiences, bids, and landing pages, making decisions only from statistically significant data. • Scale budgets aggressively once targets are hit, maintaining or beating baseline ROAS. I value speed, transparency, and numbers. Weekly reporting should cover spend, revenue, ROAS, CPA, and the key insights that informed your optimisations. I’m happy to fund new tools or software if they give us an analytical edge. What you can expect from me • Large, flexible ad budgets with room to grow. • Compensation that scales with performance—hit the numbers and your pay rises alongside spend. • A long-term partnership; start freelance and, if it suits us both, transition to a full-time role. Success in the first 30 days means hitting break-even or better on Google Ads sales and charting a clear roadmap to lift overall ROAS. If you’ve already managed high-budget accounts and love wringing more profit out of data, we should talk.