I’m looking for an SEO specialist who can lift Elshadahi Civils (elshadhaicivils.co.za) to the first page of Google for the terms that matter most in the road construction and civil works space. My main objective is to improve search engine rankings; traffic and leads will follow once we dominate the relevant SERPs. Google is the only search engine that truly influences our buyers, so all on-page and off-page work should be planned with Google’s algorithms and best practices in mind. I already have a short list of industry keywords, but I also want your insight: a mix of my pre-selected phrases plus data-driven suggestions pulled from tools such as Google Search Console, Ahrefs or SEMrush. Key deliverables • Technical audit with clear, prioritised fixes (Core Web Vitals, schema, crawl errors) • On-page optimisation for every core service page and the homepage, including compelling meta data and header structure • Fresh keyword map that blends my existing terms with your researched opportunities • Quality backlink strategy and first round of placements on relevant, high-authority sites • Monthly performance report drawn from Google Analytics and Search Console, showing ranking movement and next-step recommendations I’ll provide access to the site’s WordPress back-end and existing analytics properties. Please outline your approach, the tools you rely on, and a realistic timeline to see measurable ranking gains.