I run a post-operative care and massage business and my existing website needs a full performance makeover, with the emphasis squarely on SEO. The visual design and layout can stay largely as they are; what matters to me is how the site performs in search engines and, by extension, how easily new clients can find my services online. Here’s what I need: • A thorough audit of the current build to uncover every SEO bottleneck. • Keyword optimisation across all key pages, including titles, meta descriptions, image alt text and internal linking. • A clear, sustainable backlink-building plan that fits a local health-and-wellness niche (no spammy links). • Content quality improvement—tightening existing copy so it reads naturally while still aligning with the chosen keywords, plus guidance on any additional content that will strengthen authority. Acceptance criteria • Noticeable lift in targeted keyword rankings within the first reporting cycle. • Clean on-page reports (Screaming Frog, Ahrefs or similar) showing critical issues resolved. • Backlink profile composed only of relevant, reputable sources. Please outline the tools you prefer to work with and give me a concise roadmap from audit to implementation.