Merilli Angus Paddock to Plate – Shopify Store Design & Marketing Completion Business: Merilli Angus – Paddock to Plate (premium grass-fed beef direct to consumer) Location: Adelaide & Fleurieu Peninsula delivery area Introduction Our Shopify store is already built and functional, with products and basic settings in place. We are now seeking an experienced Shopify web designer / e-commerce specialist to finalise the appearance, design and marketing integrations of the site. This project focuses on visual polish, customer ordering experience, photography integration and social media marketing readiness. Scope of Work - Visual Redesign & Styling Refine layout, typography, and colour scheme to align with the Merilli Angus brand. Apply the updated name “Merilli Angus Paddock to Plate” throughout the site. Ensure mobile responsiveness and fast load times. - Photography Integration & Enhancement Incorporate the professional photos supplied. Enhance and edit all supplied images as required for colour balance, lighting, cropping, and retouching to achieve a premium look. Optimise all images for web and mobile. -- Website Copy Editing & Enhancement Review all existing website copy for clarity, grammar, and brand tone. Edit and enhance product descriptions, FAQs, and homepage text to ensure a polished, consistent voice and strong customer engagement. Ensure copy supports SEO and the updated “Merilli Angus Paddock to Plate” branding. -- Ordering Flow Enhancement Implement ordering capability similar to Carnevore’s Side of Beef page , including: Cut-preference selection forms (steak thickness, mince %, bone-in/out). Deposit and full balance payment capability: customers pay a deposit at order time and can return to the store to pay the balance online prior to dispatch and delivery. Clear display of delivery area and timeframe. -- Brand Consistency Incorporate the new logo and tagline across all pages. Update favicon, icons, and supporting graphics. -- Social Media & SEO Integration Refresh Facebook and Instagram visuals to match the updated branding and link these channels directly to the Shopify store. Test and validate that Facebook, Instagram and (potentially) TikTok pages work correctly (including links, forms, and display). Prepare SEO-friendly page titles and metadata to maintain strong search visibility for beef-related keywords. -- Klaviyo Integration & Validation Set up automated email flows and customer segmentation within Klaviyo. Test and validate all Klaviyo functions (signup forms, confirmation emails, cut-preference forms, and automated sequences) to ensure smooth operation. -- Testing, Optimisation & Handover Perform cross-browser and cross-device testing to guarantee consistent function and appearance. Optimise page speed and compress images to meet modern performance standards. Ensure PCI compliance for all payment processes and include a clear privacy/cookie policy. Provide a simple admin handover guide (written or short video) covering product updates, order management, and Klaviyo email flows. Deliver all design source files and edited imagery for future use. -- Social Media Marketing Setup Design branded social media assets: profile and cover images, post and story/reel templates, and short video intro/outro clips for Facebook, Instagram, and TikTok. Prepare a launch kit of sample posts and a 4-week content calendar. Install and test Facebook/Instagram and TikTok tracking pixels and set up integrated shopping where eligible. Provide a hashtag and keyword guide and a short training on how to update templates, schedule posts, and track engagement. -- Legal & Analytics Enhancements Draft and implement a Refund and Cancellation Policy page that complies with Australian consumer law and Shopify best practices. Set up and test Google Analytics 4 and Google Tag Manager for advanced conversion and audience tracking. -- Post-Launch Support Provide two weeks of post-launch support to cover any bug fixes, minor adjustments, or clarifications needed once the site is live. How to Apply When responding, please include: Fixed-Price Quote Total cost in AUD (not an hourly rate). Clear breakdown by major deliverables (e.g. visual design, Klaviyo integration, social media setup). Confirmation of what is included (number of design revisions, two-week post-launch support). Examples of Similar Work At least two completed Shopify or e-commerce projects (links only, no contact details) that demonstrate: Custom design and branding. Advanced ordering or payment flows (e.g. deposit + final payment). Social media and Klaviyo integrations. Technical & Creative Approach A brief explanation of how you will execute the project and meet the specific requirements (Carnevore-style ordering, SEO, analytics, etc.). Description of the key tools, apps, or integrations you plan to use. Project Timeline Estimated time to complete each major stage (design, integration, testing, launch). References or Testimonials Links to public reviews or testimonials for similar Shopify or e-commerce projects.