I’m getting ready to launch a Shopify store that will sell physical products and need the blank theme transformed into a polished, conversion-focused shop. My priority is theme work: • Color scheme – please replace the default palette with my brand colors and make sure they carry through every template (homepage, product pages, cart). • Layout – reorganize sections so the homepage tells a clear story, collection pages surface key categories, and product pages highlight benefits and social proof while staying fast on mobile. I’ll provide logos, hex codes, copy, and any imagery you need. If you see quick wins—like an app that streamlines reviews or a tweak to the checkout—feel free to suggest them, but the core deliverable is a theme that looks and feels uniquely mine and works flawlessly on desktop and mobile. Once the adjustments are complete, I’d like a quick walkthrough of where you made changes so I can manage minor edits myself later.