My Shopify-hosted site is overdue for a full aesthetic refresh. The single most important goal is to improve the visual design so the shop finally feels polished, modern and trustworthy. Here is where I need your expertise: • Layout & structure – streamline navigation and product pages so shoppers reach checkout with fewer clicks. • Color scheme & fonts – establish a cohesive palette and typography set that aligns with my brand and keeps the interface readable on every device. • Images & graphics – update hero banners, product imagery and icons for a consistent, high-quality look. I don’t have reference sites yet, so I’m completely open to your creative recommendations. Clean code, mobile responsiveness and fast load times are non-negotiable; the finished theme should work flawlessly within Shopify’s ecosystem without breaking current functionality. If you can pair sharp visual craft with an eye on conversion best practices, we’re a perfect match.