My current Shopify store already has traffic and sales, yet the layout, messaging, and flow feel dated and are starting to hold back conversions. I want to refresh the user experience—not by tearing everything down and rebranding, but by refining the key areas that really move the needle: • Homepage: clearer value proposition above the fold, stronger storytelling, and friction-free calls to action • Product pages: clean, scannable information hierarchy, mobile-first image handling, and an add-to-cart path that feels effortless • Navigation: simplified menu structure and search that surfaces products quickly on any device I’m after designs that look great while staying realistic for Shopify. If a layout can’t be built with theme sections, native settings, or lightweight custom code, it isn’t the right direction. You should be comfortable working inside the platform’s constraints and, ideally, have a track record of improving conversion rates on other Shopify stores. Typical deliverables – High-fidelity Figma (or Sketch) mock-ups for desktop and mobile – A clickable prototype demonstrating the user flow – Dev-ready annotations explaining how each section can be implemented with standard Shopify theme functionality (or minimal custom liquid) – A brief rationale summarising UX decisions and expected impact on KPIs Acceptance criteria 1. Mobile experience first, not an afterthought 2. All key templates (homepage, product, collection, navigation components) provided 3. Designs must maintain brand colours, typography, and logo to avoid a full rebrand 4. Handoff documents are clear enough that a front-end developer can build without guessing When you reply, include up to three Shopify projects where your redesign directly improved UX or conversion metrics, and note which theme or tech stack was used. Links, screenshots, or before-and-after data are appreciated. I’m ready to move quickly once I find the right partner.