Project Title: Website Performance Optimization & Core Web Vitals Fix – SparkStream Media - www.sparkstreammedia.com Project Description: We are looking for an experienced Web Performance Specialist to optimize our website: https://www.sparkstreammedia.com/. Currently, the site is experiencing slow load times, which is impacting our user experience and SEO rankings. The Goal: Achieve a Google PageSpeed Insights score of 90+ on Desktop and 70+ on Mobile, while passing all Core Web Vitals (LCP, FID, and CLS). Required Tasks: Image Optimization: Convert assets to next-gen formats (WebP/AVIF) and implement advanced lazy loading. Code Minification: Minify and combine CSS/JS files and remove unused code. Eliminate Render-Blocking: Optimize the delivery of critical CSS and defer non-essential JavaScript. Server/Database Optimization: Improve Time to First Byte (TTFB) and configure advanced caching (Object Cache/Browser Cache). CDN Setup: Ensure the site is properly integrated with a CDN (Cloudflare or similar). Font Optimization: Fix "Ensure text remains visible during webfont load" issues. Deliverables: Before & After performance reports (GTmetrix or PageSpeed Insights). A brief summary of the technical changes made. A 30-day "stability check" to ensure updates don't break site functionality. Requirements: Proven track record of optimizing sites (please share 2-3 "Before/After" examples). Deep understanding of Core Web Vitals. Ability to work without breaking the site’s current design or UI.