I’m preparing a new initiative aimed at boosting brand awareness among professionals aged 25-40, and I want the underlying creative brief to be bullet-proof. Rather than handing that brief over to you, I need you to help me build it from the ground up. Here’s what I expect: • A structured discovery process where you interview me, ask clear follow-up questions, and uncover every missing detail—goals, audience insights, preferred style and tone, timing, budget milestones, mandatory assets, do-and-don’t guidelines, and anything else a top-tier brief should include. • Practical suggestions and examples at each step so I can refine my answers quickly. If I’m vague or undecided (for instance, I haven’t chosen a design style yet), I want you to present options and their pros/cons so I can pick confidently. • Iterative drafts of the brief, updated after each discussion, until we both agree it’s complete and ready for designers, writers, and stakeholders. • A final deliverable: a polished, client-ready brief in an editable format (Google Docs or Word) plus a concise one-page summary for quick reference. I already know the primary goal—Increase brand awareness—and the audience—professionals aged 25-40. Everything else is open for your expertise to draw out. If you’re experienced in creative strategy, copywriting, or project management and enjoy asking the right questions, let’s get started.