The heart of this project is a marketing strategy built around well-researched, engaging articles and blog posts designed to drive more visitors to my site. Every piece of content should serve that single goal: increasing traffic in a measurable way. Scope of work • Translate high-level marketing strategy into an editorial roadmap that identifies target audiences, keyword clusters, and publication cadence. • Produce SEO-optimized blog articles (topic outlines, draft, revisions, final copy) with clear internal-linking guidance. • Recommend headline structures, meta descriptions, and calls-to-action that encourage click-throughs and time-on-page. • Provide simple performance benchmarks (expected traffic lift, ranking milestones) so progress is easy to track. Acceptance criteria • All articles meet the agreed keyword intent and pass plagiarism checks. • Readability score: Grade 8 or lower on Hemingway or similar. • On-page SEO best practices applied (title tag, H1, sub-heading hierarchy, alt text). • Final delivery includes a short report that connects each post to the overall marketing strategy. Tools such as Google Analytics, Search Console, SEMrush, or Ahrefs can be referenced for keyword data and results tracking; feel free to suggest others you prefer. Once we approve the strategy, production can move quickly—quality over quantity, but momentum matters.