Project Title Etsy & Instagram Optimization + Marketing Tool Setup for Nature-Inspired Art Brand Project Description We are a nature-inspired art brand focused on calm, story-driven visuals. Our current offerings include fine art prints, stickers, and select apparel, with an expanding interest in macro nature posters and additional apparel lines. Our goal at this stage is to ensure our Etsy shop and Instagram presence are visually cohesive, clearly structured, and set up to perform effectively. We are not seeking ongoing management, but rather a focused optimization and foundational setup that allows us to evaluate, refine, and grow intentionally over time. We are looking for a professional who can improve presentation and performance fundamentals, and provide access to and guidance on appropriate marketing and SEO tools so we can continue working independently after this project. Scope of Work Etsy Review and improve overall shop presentation and structure Optimize 3–5 priority listings (titles, tags, descriptions) Improve clarity, cohesion, and brand alignment across the shop Provide guidance and access to relevant Etsy SEO and performance tools Instagram Optimize bio and profile presentation Improve visual and content direction for brand consistency Create 3 ready-to-post captions aligned with our brand voice Provide guidance and access to tools for hashtag research and content planning Foundation & Direction Ensure consistency across Etsy and Instagram Light strategic guidance for future expansion into macro nature posters and apparel Clear explanations so improvements can be maintained internally Deliverables Updated Etsy shop elements and 3–5 optimized listings Optimized Instagram bio 3 captions with hashtag sets Access to recommended marketing and SEO tools A concise handoff summary outlining what was done and suggested next steps Budget $100 CAD (fixed price) Please apply only if this budget aligns with your standard project scope. Ideal Candidate Experience working with Etsy art or aesthetic-driven brands Strong understanding of organic Instagram growth Thoughtful, brand-first approach to marketing Clear communicator with attention to visual and narrative consistency How to Apply Please include: A brief summary of relevant experience One example of Etsy or Instagram work you’ve supported Confirmation that you understand this is a $100 CAD fixed-scope project Shop: fromseatostone.etsy.com Instagram: @fromseatostone