WEBSITE DESIGN BRIEF ICARE HOMES CARE GROUP LTD 1. Business Overview Company Name: ICARE Homes Care Group Ltd Industry: Healthcare / Domiciliary Care Services Location: 4 Victoria Square, Wolverhampton, WV1 1LD Services: Home care (personal care, companionship, dementia care, etc.) We are a new domiciliary care provider seeking to build a professional, trust-focused, and compliance-ready website that reflects UK care sector standards. 2. Project Objective The goal is to design and develop a website that: Builds trust and credibility immediately Clearly explains our care services Generates client enquiries and referrals Attracts care staff for recruitment Demonstrates CQC compliance and professionalism 3. Target Audience Elderly individuals needing care Families looking for care for loved ones Local authorities & social workers NHS / healthcare professionals Job seekers (care workers) 4. Design Style & Branding Overall Look: Clean, modern, professional Warm and compassionate (not cold or corporate) Easy to navigate Mobile-first responsive design Colours: Primary: Blue (trust) Secondary: Green (care & wellbeing) Background: White Typography: Clean modern fonts (e.g., Poppins, Open Sans) Imagery: