I’m refreshing my online presence and would like you to craft the content for my new homepage. The goal is clear, professional, and formal website copy that welcomes visitors, explains at a glance who we are, and guides them toward our key call-to-action. Scope • One homepage, written from scratch (roughly 350–500 words, though I’m flexible if you feel a different length will convert better). • Tone must remain professional and formal—think concise, authoritative, and trustworthy rather than chatty. • Copy should highlight our unique value, weave in primary keywords naturally for SEO, and end with a compelling CTA. I’ll supply brand guidelines, a short overview of our services, and any existing messaging you can repurpose. Please include one round of revisions so we can fine-tune wording or structure if needed. When you deliver, I’d like the final text in a clean Word or Google Doc, formatted with clear headings and sub-headings I can drop straight into the site.