WooCommerce Server-Side Tracking Setup

Замовник: AI | Опубліковано: 30.03.2026

I need full server-side tracking implemented for five WooCommerce stores. At the moment we rely on a basic Conversion API connection that updates Meta only once an hour; I want that feed to become real-time and far more reliable. Scope • Build brand-new web and server Google Tag Manager containers for each site—nothing exists yet, so everything from the dataLayer to the server container endpoint must be configured from scratch. • Track three core events across all stores: Purchases, Add to Cart, and Page Views. • Pass those events to Meta (Facebook) through the Conversion API in real-time • Align parameters (email, phone, fbp/fbc, content_ids, value, currency, etc.) so the Events Manager quality indicators stay green. • Provide clear documentation and screen-share walkthroughs so my internal team can maintain or extend the setup later. Acceptance criteria 1. Events fire in real time inside Meta Events Manager with no duplication and a match quality score of at least 9/10. 2. Browser and server events are properly deduplicated via event_id. 3. GTM containers, variables, and triggers are named logically and exported so I can re-import them if needed. 4. All five domains show consistent behaviour in both test and live modes. Please factor in any server-side hosting you will recommend (GCP, stape, Cloudflare, etc.) and outline how you intend to keep the solution scalable. I’m ready to start as soon as we agree on the approach and timeline.