I need a fresh, expert perspective on my existing WordPress / WooCommerce store that serves the Australian market. Please start with a concise site audit, then guide me through the improvements you recommend. I’m already aware that both design changes and content updates are in order, so your first task will be to pinpoint which areas to tackle first and explain why they matter for Australian shoppers. Once we agree on priorities, I’ll expect you to implement the agreed-upon revisions directly in the site’s theme and page builder (I currently use Elementor, though I’m open to alternate best-practice suggestions). Typical work will include refining page layouts, improving visual hierarchy, tightening copy, and ensuring product information reads naturally to an Australian audience. Deliverables (milestones may be split): • Written audit outlining key action points • Updated pages and templates reflecting your design/content revisions • A short “before vs. after” summary so I can clearly see each change made The store is already live, so downtime must be minimal; please use a staging environment or suitable rollback method. Preference goes to someone located in Australia who understands local spelling, tone, and buyer expectations—this makes collaboration and testing far easier.